As part of your carefully planned marketing campaign, simple badge lanyards transform into a powerful brand-awareness tool if you hand them out as a promotional gift. This is not a difficult thing to do as all you need is just choose the suitable style, model, material, and color scheme. You can also customize your lanyards by printing your company name, motto, logo, promotional message, slogan, contact information, website, or anything else that you think would help your business to become known. Then, hand them out to as many people as possible.
Targeting More People with Lanyards
Certainly, there is an incredibly vast range of age groups, professions, personal preferences, and social statuses that you could target in this case. Business executives, salespeople, office workers, doctors, university students, fashion designers, military men, school children, and even retired people would be happy to receive badge lanyards as a gift. Your employees as well as business partners would feel the same way if you give them your own company lanyard.
Apparently, people become annoyed when they are given useless items; even more so when they are asked to remember the information on them that they do not really care about. This is the reason a lot of people have learned how to shield their consciousness when they encounter ads on TV, radio, print, and billboard. This works the same with promotional materials. Regardless how much effort a business owner gave to customize their promotional items, people will not properly absorb the information if they do not appreciate or need the item.
A pen is proven as a great marketing tool. However, how many pens do you usually receive after attending a single trade event? There are a lot of them, and the sad thing is there is no assurance that your pen is special enough that people would use them every day. Giving away badge lanyards is a unique move, and the people who will receive them will surely appreciate your thoughtfulness.
Lanyards Are Multifunctional
A lanyard is so versatile that it is so hard to replace it with any other item. Lanyards can hold all kinds of small and light items that are valued, have to be displayed, or kept within reach. First of all, it is much more convenient to hang and ID on a lanyard rather than to pin it to your clothes. Then, badge lanyards can also hold eyeglasses, mobile phones, watches, USB sticks, mirrors, whistles, water bottles, mp3 players, cameras, notepads, pens, and many other things.
Attachments and Styles
If you think that you can only have one thing attached to a lanyard, this is not always the case. You can put on a few items to your lanyard, and this can be done by having the right attachment. There are different attachment devices such swivel hooks made from metal or plastic, alligator clips, and pull-apart key rings.
Lanyards are also available in various styles and colors. The most effective thing you can do for your advertising goals is to have your lanyards customized with the color scheme of the brand image of your company. However, if you want to reduce your expenses, you can order a bulk of ready-made lanyards and have them imprinted with your company name, logo, and message. It is always better to order in volume because it is not just a cost effective option, but it will also guarantee that more people will be able to receive your lanyards.
Badge lanyards are easy to hand out and would increase awareness of your company. You will also be more recognized and this way, you could easily get back the investment you put in them.